Privacy Policy
Last Updated: April 1, 2025
Moonstone Peak Hong Kong Technology Co., Limited ("we", "our", or "us") respects your privacy and is committed to protecting the personal data of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications and visit our website.
Information We Collect
We may collect the following types of information:
- Device information (device model, operating system, unique device identifiers)
- Usage data (gameplay statistics, session duration, in-app interactions)
- Advertising identifiers (IDFA, GAID) for personalized ads and attribution
- Purchase history (in-app purchases and subscription records)
- Log data (IP address, browser type, access times)
How We Use Your Information
- To provide, maintain, and improve our games and services
- To personalize your gaming experience
- To serve relevant advertisements through our ad partners
- To analyze usage patterns and optimize game performance
- To process in-app purchases and subscriptions
- To measure advertising campaign effectiveness through our internal campaign management tools
- To comply with legal obligations
Google Ads and Advertising Services
We use Google Ads as our primary user acquisition channel. Our internal campaign management platform integrates with the Google Ads API to manage Search campaigns and Performance Max campaigns. Through this integration, we:
- Create, monitor, and optimize advertising campaigns programmatically
- Retrieve campaign performance data including impressions, clicks, conversions, and cost metrics
- Adjust bidding strategies and budget allocations based on real-time performance data
- Generate custom reports for campaign analysis and ROI measurement
- Integrate campaign attribution data with our analytics platform (AppsFlyer) for cross-channel performance tracking
Google may collect and process data as described in Google's Privacy Policy.
Third-Party Services
Our apps and internal tools may use third-party services for analytics, advertising, and attribution, including but not limited to:
- Google Ads / Google Ads API - campaign management and user acquisition
- Google AdMob - in-app advertising
- Facebook Audience Network - in-app advertising
- AppsFlyer - mobile attribution and campaign analytics
- Firebase Analytics - app analytics and performance monitoring
- SKAdNetwork (SKAN) - privacy-compliant iOS conversion tracking
These services may collect and process data according to their own privacy policies.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymized.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Restrict or object to the processing of your data
- Data portability
- Opt out of personalized advertising
To exercise these rights, please contact us at [email protected].
Children's Privacy
Our games are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal data from a child under 13, we will take steps to delete that information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Moonstone Peak Hong Kong Technology Co., Limited
Email: [email protected]
Address: Unit 1610, 16/F, Tower 2, Silvercord, No.30 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong